Music serves as a recurring theme in people’s everyday lives. Technology has changed how users consume music and the ways they socialize around it in online and offline spaces. In particular, social networking sites (SNS) are one of the “disruptive forces of change” catalyzing some of these changes in terms of their influence on the consumption, production and dissemination of music on one hand and on the sociality it enables or disables on the other.
This work is motivated by a claim that a deeper understanding of these social technologies on musical practices can inform design of novel paradigms of social interaction online and offline.
The research took a mixed-methods approach, combining quantitative (social network analysis, uses and gratifications theory) and qualitative (cultural probes, long term ethnography, participant observation, reflexivity) means in order to shape a framework of understanding of the design space for future music- orientated systems and services.
For more details on the work, please visit Mayur Karnik.